Very inspiring talk by Dr. Frederik Pferdt https://www.facebook.com/fgpferdt at AMM (Annual Marketing Meeting) of Aareal Bank in Berlin-Adlershof about creating an innovation friendly culture and environment.
The most impressing idea was talking about the strong impact of just replacing a „Yes, BUT…“ with a „Yes, AND…“ and how one easily can turn a disappointment into a great motivation. It’s really worth considering it in your daily work. The whole talk was visually recorded by ixtract.
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